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Top-Rated Generative AI Course
Application closes 19th Mar 2026
PROGRAM OUTCOMES
Leverage GenAI for Business Applications
Understand AI and Generative AI from business and technical perspectives
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Build a strong foundation in GenAI and develop the skills to create efficient, scalable AI solutions
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Analyze transformer architectures and LLMs for business use
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Learn to build and deploy AI agents for task automation and business impact
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Design AI workflows using RAG and agentic AI for data insights and efficiency
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Explore LangChain, LLMOps, and Agentic AI for real-world implementations
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Assess risks and implement mitigation strategies in Generative AI
Earn a Certificate of Completion from UT Austin
KEY PROGRAM HIGHLIGHTS
Why Choose This Program
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Learn from a world-class university
Learn from recorded lectures by world-renowned Texas McCombs faculty and mentorship from industry experts for a comprehensive experience.
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Industry-relevant curriculum
Gain expertise in Generative AI tools and techniques like Prompt Engineering, Python, Prompt workflows, LLMOps, and more to solve business problems.
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Live mentored learning sessions
Participate in 10 online mentor-led sessions where global industry experts present real-world case studies, offering practical insights into AI applications in business.
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Choose to learn with or without code
Choose between a Python-based coding track or a no-code, tools-based track, and complete hands-on components using aligned technologies.
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Personalized assistance to accelerate learning
Get personalized assistance from a dedicated program manager, and academic support through project discussion forums, and peer groups.
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Hands-on projects
Work on 3 hands-on projects and 20+ case studies across, banking, financial services, insurance, healthcare, aviation, IT, and more.
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Create a compelling e-portfolio
Develop an industry-ready portfolio that showcases your proficiency in the skills and tools you build throughout the program.
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Earn recognized credentials
Upon program completion, earn a globally recognized certificate of completion from the McCombs School of Business at The University of Texas at Austin
Skills you will learn
Python
Generative AI
Prompt Workflows
GenAI for Data Analysis
NumPy
Pandas
GenAI for ML
AI Ethics
Problem solving with GenAI
Portfolio Building
Python
Generative AI
Prompt Workflows
GenAI for Data Analysis
NumPy
Pandas
GenAI for ML
AI Ethics
Problem solving with GenAI
Portfolio Building
view more
- Overview
- Learning Journey
- Curriculum
- Projects
- Tools
- Certificate
- Faculty
- Mentors
- Reviews
- Career Support
- Fees
- FAQ
This Program Is Ideal for
Professionals seeking a flexible learning track to learn how to leverage AI and lead initiatives.
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Working Professionals
Professionals looking to develop practical, industry-ready Generative AI skills.
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Business & Tech Leaders
Business and tech experts seeking a strong foundational understanding of Generative AI.
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AI Enthusiasts
Aspiring AI practitioners aiming to build technical expertise in Generative AI.
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Decision-Makers & Innovators
Decision-makers and innovators driving Generative AI adoption in the workplace.
Experience a Unique Learning Journey
Our pedagogy is designed to ensure career growth and transformation
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Learn from world-renowned faculty
Learn critical concepts through live masterclasses and recorded video lectures
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Engage with your mentors
Clarify your doubts and gain practical skills during weekly live sessions with industry experts
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Work on hands-on projects
Work on projects to apply the concepts and tools learnt in the module
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Get personalized assistance
Our dedicated program managers will support you through your learning journey
Comprehensive Curriculum
The curriculum, designed and delivered by Texas McCombs faculty, introduces learners to the foundational concepts of Generative AI and equips them with the skills needed to start or transition into a career in AI, with a strong focus on business applications.
PRE-WORK
This preparatory module introduces you to the world of data and AI, provides an overview of how industry problems are solved using these technologies, and builds a foundational understanding of the hands-on tools required to develop generative AI applications.
INTRODUCTION TO THE WORLD OF DATA AND AI
HANDS-ON TOOL INTRODUCTION AND SETUP
MODULE 01 - GENERATIVE AI FOUNDATIONS
This module introduces the key domains and subdomains within the AI and Generative AI landscape. It explains how AI systems learn from data and identify patterns, and explores the core mechanisms behind neural networks and transformers. You will also learn how embedding techniques and semantic search can be applied to enhance natural language processing (NLP) tasks in business applications.
WEEK 1: GENERATIVE AI LANDSCAPE
WEEK 2: AI FOUNDATIONS - MACHINE LEARNING
WEEK 3: AI FOUNDATIONS - DEEP LEARNING
WEEK 4: EMBEDDINGS TO TRANSFORMERS
WEEK 5: LEARNING BREAK
PROJECT WEEK: STOCK NEWS SENTIMENT ANALYSIS
MODULE 02 - BUSINESS APPLICATIONS WITH LLMs
This module helps you understand how transformers are used for text generation and how Large Language Models (LLMs) work. You will learn effective prompt engineering strategies to optimize LLM outputs for solving business problems. Additionally, you will explore how Retrieval-Augmented Generation (RAG) integrates information retrieval to improve the accuracy and relevance of responses generated by an LLM.
WEEK 7: TRANSFORMERS FOR TEXT GENERATION
WEEK 8: LARGE LANGUAGE MODELS AND PROMPT ENGINEERING
WEEK 9: RETRIEVAL AUGMENTED GENERATION
PROJECT WEEK: MEDICAL ASSISTANT
MODULE 03 - RESPONSIBLE GENERATIVE AI SOLUTIONS
This module will help you build agentic AI workflows to automate and enhance decision-making processes, gain insights into the purpose and process of fine-tuning pre-trained models to improve performance on specific business tasks, and identify and mitigate biases and risks in generative AI solutions.
WEEK 11: FINE-TUNING LLMs
WEEK 12: AGENTIC AI WORKFLOWS
WEEK 13: RESPONSIBLE AI AND LLM SECURITY
PROJECT WEEK: FOODHUB CHATBOT
SELF-PACED MODULES
This module will help you explore how to solve business problems by generating code using Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools like DallE through business use cases, and explore the speech recognition capabilities of audio-to-text GenAI tools like Whisper through business use cases. - Image Captioning using GenAI - Speech Recognition using GenAI
MULTIMODAL GENERATIVE AI
INTRODUCTION TO LLMOps
Leverage GenAI for Business Applications
Build industry-relevant skills with projects guided by experts.
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Hands-On
Projects
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20+
Case Studies
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Code or No-Code
Flexible Learning Tracks
Description
Analyze data comprising stock news and prices and develop an AI-driven sentiment analysis system that will process and analyze news articles to gauge market sentiment to help financial analysts optimize investment strategies and improve client outcomes.
Skills you will learn
- Google Colab
- Hugging Face
- Transformers
- Sentence Transformers
Description
Utilize sentence embeddings, vector databases, and Retrieval-Augmented Generation (RAG) to enhance information retrieval for a medical chatbot and provide accurate and context-aware responses, ensuring reliable and relevant medical guidance.
Skills you will learn
- "Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
- RAG
- Vector Databases
Description
Build an AI-powered chatbot for an online food delivery organization that automates order-related customer support, delivers accurate and safe real-time responses, reduces operational costs, and enhances overall customer satisfaction through intelligent escalation and guardrails.
Skills you will learn
- Large Language Models
- Prompt Engineering
- AI Agents
- ReAct
- Responsible AI
Master Cutting-Edge Generative AI Tools
GenAI training with 15+ tools to build, enhance, and deploy scalable models
Earn a Certificate of Completion and 4.0 Continuing Education Units (CEUs)
Get a Post Graduate certificate from a top-tier university and boost your career prospects.
* Image for illustration only. Certificate subject to change.
Meet Your faculty
Learn from the top, world-renowned faculty at UT Austin
Interact with Our Mentors
Interact with dedicated AI and Machine Learning experts who will guide you in your earning and career journey
Get Dedicated Career Support
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Resume & profile review
Polish your resume to better showcase your skills and experience.
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Career preparation material
Explore how to apply skills and competencies for professional advancement, with strategies to accelerate career growth.
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E-portfolio
Build an industry-ready portfolio to showcase your mastery of skills and tools
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Earn globally recognized credentials
Upon program completion, earn a Professional Certificate of Completion from Texas McCombs to showcase to your network.
Course Fees
The course fee is USD 2,950
Invest in your career
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Choose from two flexible tracks: a Python coding track or a no-code tools track with hands-on components
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Learn to build and deploy AI agents, and design AI workflows using RAG and for data insights and efficiency
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Analyze transformer architectures and LLMs for business use
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Build a strong foundation in GenAI and develop the skills to create efficient, scalable AI solutions
Admission Process
Admissions close once the required number of participants enroll. Apply early to secure your spot
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1. Fill application form
Apply by filling a simple online application form.
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2. Interview Process
A panel from Great Learning will review your application to determine your fit for the program.
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3. Join program
After a final review, you will receive an offer for a seat in the upcoming cohort of the program.
Course Eligibility
- Applicants should have a Bachelor's degree with a minimum of 50% aggregate marks or equivalent
Batch start date
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Online · 18th Apr 2026
Admission closing soon
Delivered in Collaboration with:
The McCombs School of Business at the University of Texas at Austin is is collaborating with online education provider Great Learning to offer the Post Graduate Program in Generative AI for Business Applications. Great Learning collaborates with institutions to manage enrollments (including all payment services and invoicing), technology, and participant support.
Frequently asked questions
What is the Post Graduate Program in Generative AI for Business Applications from the McCombs School of Business at The University of Texas at Austin?
The Post Graduate Program in Generative AI for Business Applications by the McCombs School of Business at The University of Texas at Austin is a 14-week program designed for professionals looking to build a strong foundation in Generative AI and leverage its power to solve real-world business challenges. Through the program, learners will familiarize themselves with the tools and techniques required to solve business problems using AI and Generative AI.
Why choose this Post Graduate Program in Generative AI for Business Applications?
Here’s why you should choose the Post Graduate Program in Generative AI for Business Applications:
- Designed for professionals: Specifically created for individuals who want to build a strong foundation in Generative AI and apply it to real-world business problems.
- Certificate by a prestigious institution: Earn a certificate from The University of Texas at Austin.
- Hands-on experience: Learn by doing through real-world projects, case studies, and practical assignments.
- Comprehensive skill-building: Master Machine Learning, Deep Learning, and Generative AI to analyze data, build AI workflows, and deliver actionable insights.
- Industry-ready training: Develop a strong portfolio demonstrating your ability to implement AI solutions across business functions.
- Advanced topics: Includes key areas like automation, ethical AI usage, and security considerations.
- Faculty and Expert mentorship: Learn from top academic and industry leaders with real-world experience.
- Career advancement: Ideal for entering or accelerating a career in the fast-growing field of Generative AI.
What are the learning outcomes of this program?
The learning outcomes of the Post Graduate Program in Generative AI for Business Applications are:
- Gain a good understanding of the AI and Generative AI landscape from a business and technical perspective.
- Gain a strong foundation in Generative AI and master the top tools and technologies driving innovation.
- Master the skills needed to develop efficient and scalable solutions leveraging Generative AI models.
- Utilize transformers and Large Language Models (LLMs) to design and implement effective solutions for business applications.
- Design AI workflows using retrieval augmented generation and agentic AI to extract meaningful insights from unstructured data and enhance business process efficiency.
- Evaluate risks and implement mitigation strategies to build secure Generative AI applications.
What concepts and tools are covered in the course?
Students will get familiar with several in-demand concepts and 15+ GenAI tools in this course, including:
- Python
- Pandas
- NumPy
- Seaborn
- Matplotlib
- Scikit-Learn
- Hugging Face
- Transformers
- LangChain
- FAISS
- ChatGPT
- Gemini
- Dall.E
- Whisper
- Streamlit, and more
What is the ranking of the McCombs School of Business at the University of Texas at Austin?
Business Analytics ranks Texas McCombs as the 6th best institution worldwide based on the QS World University Rankings 2021. The U.S. News & World Report has consistently ranked Texas McCombs among the top 20 public universities, as it offers 40+ postgraduate and 15 undergraduate programs listed in the top 10 nationwide.
Will I be awarded any certificate after completing the course?
Upon successfully finishing the course, you will receive a completion certificate in Data Analytics Essentials from The University of Texas at Austin.
Will I still have access to the learning materials after completing the course?
After the program finishes, you will have access to all learning materials through the online platform for one year, including lecture notes, online content, and supporting resources.
What topics will be covered in the curriculum for the Generative AI for Business Application program?
The Generative AI for Business Applications curriculum is designed and taught by the faculty at the McCombs School of Business at the University of Texas at Austin, along with top industry practitioners.
The program's objective is to familiarize learners with the foundational concepts of Generative AI, equipping them with the skills needed to establish or transition into a career in AI and Generative AI. With a strong focus on business applications, the program explores how Generative AI can drive innovation across industries.
Who is this program for?
The Generative AI for Business program by the McCombs School of Business at The University of Texas at Austin is designed for:
- Professionals looking to develop practical, industry-ready Generative AI skills
- Business and tech experts seeking a strong foundational understanding of Generative AI
- Aspiring AI practitioners aiming to build technical expertise in Generative AI
- Decision-makers and innovators driving Generative AI adoption in the workplace
Who would be the faculty to teach the Post Graduate Program in Generative AI for Business Applications?
The renowned faculty members of The McCombs School, along with highly skilled business analysts from around the globe, will teach this program. A few of the notable program faculty and industry experts include:
The mentorship sessions will be with industry experts working in world-renowned companies like IntelChain, BlackRock, Newmark, RB Capital Market, and more.
Who can enroll in this Post Graduate Program in Generative AI for Business Applications?
The program is designed for business and tech experts, professionals, and aspiring AI practitioners who want to advance their careers. Applicants should have a Bachelor's degree with a minimum of 50% aggregate marks or equivalent.
What is the Generative AI for Business Applications program fee?
For fee-related queries, please contact program advisors and visit the official website.
What is the admission process to pursue this Generative AI for Business Application program?
The applicants need to fulfill the eligibility criteria, which were introduced earlier, before enrolling in this course. The steps to admit eligible candidates follow this procedure:
Step 1: Fill application form Apply by filling out a simple online application form.
Step 2: Interview Process A panel from Great Learning will review your application to determine your fit for the program.
Step 3: Join the program After a final review, you will receive an offer for a seat in the program's upcoming cohort.
Note: Document verification is required before admission to the program.
What is the deadline for enrolling in this program?
Admissions cease once the required number of participants has registered for the upcoming batch. The few seats available for this course are subject to the first-come, first-served rule. Apply before time to secure your seats.
How can Generative AI improve operational efficiency in business?
Generative AI helps businesses streamline operations by automating repetitive tasks, enhancing data analysis, and improving customer service through AI-driven chatbots and assistants. It reduces manual workloads and improves decision accuracy in areas like supply chain management and fraud detection.
What is the importance of Generative AI for business leaders?
Generative AI has become a strategic imperative for businesses, reshaping industries by improving decision-making and optimizing operations. Leading enterprises, like Morgan Stanley and Visa, have integrated Generative AI to enhance wealth management, fraud detection, and risk management. As AI adoption accelerates, business leaders must ensure they have the skills to leverage its potential, as 62% of professionals feel unprepared to use AI effectively. Closing this skills gap is crucial for leaders who wish to drive innovation and gain a competitive advantage in an increasingly AI-driven world.
What are the key Gen AI business applications transforming industries?
The key Generative AI applications transforming industries are:
- AI-powered investment insights: Top industries leverage AI-driven tools to analyze large datasets, providing real-time insights that help wealth managers optimize investment strategies.
- Fraud detection systems: AI models enhance fraud detection and risk management, improving security and reducing financial losses.
- AI-driven chatbots: Generative AI chatbots automate customer queries and support, enhancing user experience by providing quick, relevant responses.
- AI-based document analysis: Generative AI is used to automate the summarization and analysis of legal documents, saving time and reducing errors.
- Real-time inventory and logistics tracking: AI integrates external knowledge sources and uses Retrieval-Augmented Generation (RAG) to optimize supply chain management by providing accurate, timely updates.
- Medical assistants: Generative AI tools enable healthcare professionals to retrieve and analyze patient data efficiently, providing context-aware medical guidance through AI-powered assistants.
What will I learn in the Generative AI for Business course?
In the Generative AI for Business course, you will:
- Understand the fundamentals of AI and Generative AI, including machine learning, deep learning, and transformer models.
- Learn how to design and implement AI-driven solutions for business problems, leveraging tools like Large Language Models (LLMs), transformers, and sentence embeddings.
- Master techniques to automate decision-making processes and develop scalable AI workflows for diverse business applications.
- Gain hands-on experience through industry-focused projects, such as sentiment analysis in finance, AI-powered medical assistants, and legal document summarization tools.
- Learn ethical considerations in AI, including identifying biases and ensuring security, transparency, and responsible AI deployment.
- Develop practical, industry-ready skills to implement Generative AI solutions, driving innovation and improving business efficiency across functions.
What skills do I need to implement Generative AI in my business?
You need a strong foundation in AI, machine learning, data analysis, and the specific tools used in Generative AI, such as large language models (LLMs) and transformers. Learning how to work with AI models, program with Python, and integrate AI into business processes is essential.