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Post Graduate Program in Generative AI for Business Applications
Master cutting-edge Generative AI skills and unlock business growth
Application closes 27th Nov 2025
Program Outcomes
Learn to leverage Generative AI for business applications
Become a GenAI expert at your organization
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Understand AI and Generative AI from business and technical perspectives
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Build a strong foundation in Generative AI and master key tools and technologies
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Develop skills to create efficient, scalable Generative AI solutions
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Analyze transformer architectures and LLMs for business use
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Design AI workflows using RAG and agentic AI for data insights and efficiency
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Explore LangChain, LLMOps, and Agentic AI for real-world implementations
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Learn to build and deploy AI agents for task automation and business impact
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Assess risks and implement mitigation strategies in Generative AI
Earn a Certificate of Completion from UT Austin
KEY PROGRAM HIGHLIGHTS
Why choose the Post Graduate Program in Generative AI for Business Applications
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Learn from a world-class university
Earn a Certificate of Completion from UT Austin.
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Industry-relevant curriculum
Gain expertise in Generative AI tools and techniques like Prompt Engineering, Python, Prompt workflows, LLMOps, and more to solve business problems.
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Personalized assistance to accelerate learning
Get expert support, personalized feedback, and career guidance. Build a strong portfolio and fast-track your growth with dedicated assistance.
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3 Hands-on projects and 20+ case studies
Work on projects across, banking, financial services, insurance, healthcare, aviation, IT, and more. Gain practical skills with projects and case studies.
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Get expert mentorship
Interact with mentors who are experts in AI and get guidance to complete and showcase your projects.
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Get academic and program support
Get 1:1 assistance from a Program Manager and guidance from industry mentors, project discussion forums, peer groups, and more.
Skills you will learn
Python
Generative AI
Prompt Workflows
GenAI for Data Analysis
NumPy
Pandas
GenAI for ML
AI Ethics
Problem solving with GenAI
Portfolio Building
Python
Generative AI
Prompt Workflows
GenAI for Data Analysis
NumPy
Pandas
GenAI for ML
AI Ethics
Problem solving with GenAI
Portfolio Building
Get the skills to excel in senior AI/ML roles
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$136.7 Billion
Global GenAI market size by 2030
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41.53%
Annual growth of GenAI market worldwide
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$179,000 per year
Avg. salary of a GenAI Engineer
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97 Million
new jobs by 2025
Careers in AI & ML
Grow in your current job role or transition to an exciting new one with GenAI skills such as
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AI Engineer
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Gen AI solution architect
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Tech Lead - GenAI
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AI Consultant
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Machine Learning Engineer
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Gen AI Engineer
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Deep Learning Engineer
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Prompt Engineer
- Overview
- Why GL
- Learning Journey
- Curriculum
- Projects
- Tools
- Certificate
- Faculty
- Mentors
- Career support
- Fees
- FAQ
This program is ideal for
Professionals aspiring to learn GenAI and lead initiatives in their current roles and organizations.
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Working Professionals
Professionals looking to develop practical, industry-ready Generative AI skills.
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Business & Tech Leaders
Business and tech experts seeking a strong foundational understanding of Generative AI.
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AI Enthusiasts
Aspiring AI practitioners aiming to build technical expertise in Generative AI.
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Decision-Makers & Innovators
Decision-makers and innovators driving Generative AI adoption in the workplace.
Experience a unique learning journey
Experience a pedagogy designed to ensure career growth and transformation
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Learn with self-paced videos
Learn critical concepts from video lectures by faculty & AI experts
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Engage with your mentors
Clarify your doubts and gain practical skills during the weekend mentorship sessions
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Work on hands-on projects
Work on projects to apply the concepts & tools learnt in the moduleÂ
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Get personalized assistance
Our dedicated program managers will support you whenever you need
Comprehensive Curriculum
The Texas McCombs faculty, in collaboration with Great Learning and industry experts, designed the Generative AI for Business Applications curriculum. Delivered by best-in-class professors and practitioners, it equips you with the skills to start or transition into a career in AI and Generative AI.
Course 00 - Pre-work
This course will introduce you to the world of data and AI, providing an overview of how professionals solve problems in the industry using data and AI, and giving you a fundamental understanding of the tools and programming basics needed to build a strong foundation for developing Generative AI for business applications.
- Introduction to the World of Data and AI
- Python - Variables and Datatypes
- Python - Data Structures
- Python - Conditional Statements
- Python - Looping Statements
- Python - Functions
COURSE 01 - GENERATIVE AI FOUNDATIONS
WEEK 1: GENERATIVE AI LANDSCAPE
Generative AI is a subset of AI that uses Machine Learning models to learn the underlying patterns and structures in large volumes of training data. It then uses that understanding to create new data, such as images, text, videos, and more. This module provides a comprehensive overview of Generative AI models, how they evolved, and how to apply them effectively to various business challenges.
(History of Generative AI, Generative AI vs Discriminative AI, Interacting with Generative AI, Overview of Hallucination, Business Applications of Generative AI, Overview of Pandas, Pandas DataFrames, Visual Analysis of Data)
WEEK 2: AI FOUNDATIONS - MACHINE LEARNING
Machine Learning, a subset of Artificial Intelligence, focuses on developing algorithms that can learn patterns in data and make predictions. These algorithms do this without being explicitly programmed. This module introduces participants to the concept of learning from data. It covers what ML is, its types, and how to train and evaluate ML models for business applications.
(The Notion of Learning from Data, Introduction to ML, Types of ML Problem and Solution Space for ML, Exploratory Data Analysis, Training ML Models, Evaluating ML models)
WEEK 3: AI FOUNDATIONS - DEEP LEARNING
(Overview of Neural Networks, Neural Network Architecture, Activation Functions, Gradient Descent, Training a Neural Network, Backpropagation)
WEEK 4: EMBEDDINGS TO TRANSFORMERS
(The Need for Embeddings, Introduction to Transformers, Encoder Component of a Transformer, Attention and Self-Attention, Sentence Embeddings with Sentence Transformers, Semantic Search Applications)
WEEK 5: LEARNING BREAK
PROJECT 1: STOCK NEWS SENTIMENT ANALYSIS
Industry - Finance
Summary - Analyze the data comprising stock news and prices and develop an AI-driven sentiment analysis system that will process and analyze news articles to gauge market sentiment to help financial analysts optimize investment strategies and improve client outcomes.
Tools & Concepts - Google Colab, Hugging Face, Transformers, Sentence Transformers
COURSE 02 - BUSINESS APPLICATIONS WITH LLMs
This course will help you understand how transformers can be used for text generation. You will also learn about the workings of Large Language Models (LLMs). The course covers effective prompt engineering strategies to optimize LLM outputs for solving business problems. Additionally, you will explore how Retrieval Augmented Generation (RAG) integrates information retrieval to improve the accuracy and relevance of responses from an LLM.
WEEK 1: TRANSFORMERS FOR TEXT GENERATION
Decoder-only transformers autoregressively generate text by predicting one word at a time based on previous words. This module will provide learners with a comprehensive view of the decoder component in transformers, including the role of masking, cross-attention, and autoregressive generation. It will also cover how decoder-only transformer models process and generate text, as well as how to apply transformers to real-world business use cases.
(The Decoder Component of a Transformer, Masking, Cross Attention, Autoregressive Nature of the Decoder, Text Generation Applications)
WEEK 2: LARGE LANGUAGE MODELS AND PROMPT ENGINEERING
Large Language Models (LLMs) are ML models that are pre-trained on large corpora of data and possess the ability to generate coherent and contextually relevant content. Prompt engineering is a process of iteratively deriving a specific set of instructions to help an LLM accomplish a specific task. This module introduces LLMs, explains their working, and covers practices to devise prompts to solve problems using LLMs effectively.
(Introduction to LLMs, Working of LLMs, Applications of LLMs, Introduction to Prompt Engineering, Strategies for Devising Prompts)
WEEK 3: RETRIEVAL AUGMENTED GENERATION
(External Knowledge Sources, Data Chunking, Vector Databases, RAG, Evaluating RAG Systems)
PROJECT 2: MEDICAL ASSISTANT
Industry - Healthcare
Summary - Utilize sentence embeddings, vector databases, and Retrieval-Augmented Generation (RAG) to enhance information retrieval for a medical chatbot and provide accurate and context-aware responses, ensuring reliable and relevant medical guidance.
Tools & Concepts - Generative AI, Large Language Models, Prompt Engineering, Hugging Face, Retrieval Augmented Generation, Vector Databases.
COURSE 03 - RESPONSIBLE GENERATIVE AI SOLUTIONS
This course will help you build Agentic AI workflows to automate and enhance decision-making processes, gain insights into the purpose and process of fine-tuning pre-trained models to improve performance on specific business tasks, and identify and mitigate biases and risks in Generative AI solutions.
WEEK 1: FINE-TUNING LLMs
(The Need for Fine-Tuning, Parameter-Efficient Fine-Tuning (PEFT), PEFT Techniques (Prefix Tuning, Prompt Tuning, QLoRA), QLoRA Application and Implementation)
WEEK 2: AGENTIC AI WORKFLOWS
(Introduction to AI Agents, Agentic AI Tools, AI Agents within LangChain, Agentic AI Workflows, Types of AI Agents)
WEEK 3: RESPONSIBLE AI AND LLM SECURITY
(Identifying Bias and Risk in Human and AI Systems, Mitigating Bias and Risk in AI, Laws and Regulations for Responsible AI Use)
PROJECT 3: LEGAL DOCUMENT SYNTHESIZER
Summary - Utilize agentic AI workflows and LangChain to automate document analysis and summarization with an AI-powered legal document synthesizer by leveraging parameter-efficient fine-tuning techniques for efficient adaptation to legal language, mitigating bias, and minimizing risk in AI-generated content.
Tools & Concepts - Large Language Models, Prompt Engineering, Parameter-Efficient Fine-Tuning, AI Agents, Responsible AI
SELF-PACED COURSES
This course will help you explore how to solve business problems by generating code using Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools like DallE through business use cases, and explore the speech recognition capabilities of audio-to-text GenAI tools like Whisper through business use cases.
- Image Captioning using GenAI
- Speech Recognition using GenAI
MULTIMODAL GENERATIVE AI
This course will help you explore how to solve business problems by generating code using Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools like DallE through business use cases, and explore the speech recognition capabilities of audio-to-text GenAI tools like Whisper through business use cases.
- Image Captioning using GenAI
- Speech Recognition using GenAI
INTRODUCTION TO LLMOps
This course will provide you with an overview of the basic principles of MLOps and LLMOps. You will also explore how to deploy Generative AI solutions effectively using web applications. The course also ensures that the solutions are scalable to wider audiences, helping to solve business problems.
- Overview of MLOps and LLMOps Deploying
- Generative AI Solutions using Web Apps
Post Graduate Certificate from The University of Texas at Austin and 4.0 Continuing Education Units (CEUs)
Earn a Postgraduate Certificate in Generative AI from The University of Texas at Austin through this comprehensive online course. Designed to equip you with in-demand skills, the program will help you become a proficient Generative AI professional and support your career transition. Upon successful completion, you'll also receive 4.0 Continuing Education Units (CEUs).
Hands-on GenAI training for business applications
Build industry-relevant skills with projects guided by experts.
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3
Hands-on projects
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20+
case studies
Description
Aid financial analysts at Apple to extract key information from long financial documents like annual reports very quickly using RAG, thereby increasing efficiency in making key financial decisions.
Skills you will learn
- Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
- Retrieval Augmented Generation
- Vector Databases
Description
Build a Data Science/Analysis Assistant tool for non-coders (like Business Analysts/Executives) using AI Agents on the Code Llama Model which analyzes healthcare data using Python and natural language prompts to provide business insights.
Skills you will learn
- Exploratory Data Analysis
- AI Agents
- Agentic Workflows
- Langchain
Description
Explore data and develop a support ticket categorization system that accurately assigns relevant tags based on the ticket content, and assigns priority and ETA for the tickets.
Skills you will learn
- Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
Description
Analyze airline customer tweets to predict sentiment. Build a model to parse reviews and forecast customer experience.
Skills you will learn
- Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
- Sentiment Analysis
Description
Analyze credit card usage and build a predictive model to determine if a customer would drop credit card services or not based on behavioral drivers.
Skills you will learn
- Exploratory Data Analysis
- Random Forest
- XGBoost
- Scikit Learn
Master cutting-edge Generative AI tools
GenAI training with 15+ tools to build, enhance, and deploy scalable models
Earn a Certificate of Completion and 4.0 Continuing Education Units (CEUs)
Get a Post Graduate certificate from a top-tier university and boost your career prospects.
* Image for illustration only. Certificate subject to change.
Meet your faculty
Learn from the top, world-renowned faculty at UT Austin
Interact with our mentors
Interact with dedicated AI and Machine Learning experts who will guide you in your earning and career journey
Get dedicated career support
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Resume & profile review
Get your resume and LinkedIn profile reviewed by our experts to highlight your Generative AI skills & projects
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E-portfolio
Build an industry-ready portfolio to showcase your mastery of skills and tools
Course fees
The course fee is 2,950 USD
Invest in your career
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Lead GenAI initiatives in your organization
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Build GenAI solutions with Python, Hugging Face, Langchain, Transformers, and more.
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Build an impressive, industry-ready portfolio with hands-on projects.
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Earn a Certificate of Completion from UT Austin and advance your career
Third Party Credit Facilitators
Check out different payment options with third party credit facility providers
*Subject to third party credit facility provider approval based on applicable regions & eligibility
Admission Process
Admissions close once the required number of participants enroll. Apply early to secure your spot
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1. Fill application form
Apply by filling a simple online application form.
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2. Interview Process
A panel from Great Learning will review your application to determine your fit for the program.
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3. Join program
After a final review, you will receive an offer for a seat in the upcoming cohort of the program.
Course Eligibility
- Applicants should have a Bachelor's degree with a minimum of 50% aggregate marks or equivalent
Batch start date
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Online · To be announced
Admissions Open
Frequently asked questions
What is the Post Graduate Program in Generative AI for Business Applications from the McCombs School of Business at The University of Texas at Austin?
The Post Graduate Program in Generative AI for Business Applications by the McCombs School of Business at The University of Texas at Austin is a 14-week program designed for professionals looking to build a strong foundation in Generative AI and leverage its power to solve real-world business challenges. Through the program, learners will familiarize themselves with the tools and techniques required to solve business problems using AI and Generative AI.
Why choose this Post Graduate Program in Generative AI for Business Applications?
Here’s why you should choose the Post Graduate Program in Generative AI for Business Applications:
- Designed for professionals: Specifically created for individuals who want to build a strong foundation in Generative AI and apply it to real-world business problems.
- Certificate by a prestigious institution: Earn a certificate from The University of Texas at Austin.
- Hands-on experience: Learn by doing through real-world projects, case studies, and practical assignments.
- Comprehensive skill-building: Master Machine Learning, Deep Learning, and Generative AI to analyze data, build AI workflows, and deliver actionable insights.
- Industry-ready training: Develop a strong portfolio demonstrating your ability to implement AI solutions across business functions.
- Advanced topics: Includes key areas like automation, ethical AI usage, and security considerations.
- Faculty and Expert mentorship: Learn from top academic and industry leaders with real-world experience.
- Career advancement: Ideal for entering or accelerating a career in the fast-growing field of Generative AI.
What are the learning outcomes of this program?
The learning outcomes of the Post Graduate Program in Generative AI for Business Applications are:
- Gain a good understanding of the AI and Generative AI landscape from a business and technical perspective.
- Gain a strong foundation in Generative AI and master the top tools and technologies driving innovation.
- Master the skills needed to develop efficient and scalable solutions leveraging Generative AI models.
- Utilize transformers and Large Language Models (LLMs) to design and implement effective solutions for business applications.
- Design AI workflows using retrieval augmented generation and agentic AI to extract meaningful insights from unstructured data and enhance business process efficiency.
- Evaluate risks and implement mitigation strategies to build secure Generative AI applications.
What concepts and tools are covered in the course?
Students will get familiar with several in-demand concepts and 15+ GenAI tools in this course, including:
- Python
- Pandas
- NumPy
- Seaborn
- Matplotlib
- Scikit-Learn
- Hugging Face
- Transformers
- LangChain
- FAISS
- ChatGPT
- Gemini
- Dall.E
- Whisper
- Streamlit, and more
What is the ranking of the McCombs School of Business at the University of Texas at Austin?
Business Analytics ranks Texas McCombs as the 6th best institution worldwide based on the QS World University Rankings 2021. The U.S. News & World Report has consistently ranked Texas McCombs among the top 20 public universities, as it offers 40+ postgraduate and 15 undergraduate programs listed in the top 10 nationwide.
Will I be awarded any certificate after completing the course?
Upon successfully finishing the course, you will receive a completion certificate in Data Analytics Essentials from The University of Texas at Austin.
Will I still have access to the learning materials after completing the course?
After the program finishes, you will have access to all learning materials through the online platform for one year, including lecture notes, online content, and supporting resources.
What topics will be covered in the curriculum for the Generative AI for Business Application program?
The Generative AI for Business Applications curriculum is designed and taught by the faculty at the McCombs School of Business at the University of Texas at Austin, along with top industry practitioners.
The program's objective is to familiarize learners with the foundational concepts of Generative AI, equipping them with the skills needed to establish or transition into a career in AI and Generative AI. With a strong focus on business applications, the program explores how Generative AI can drive innovation across industries.
Who is this program for?
The Generative AI for Business program by the McCombs School of Business at The University of Texas at Austin is designed for:
- Professionals looking to develop practical, industry-ready Generative AI skills
- Business and tech experts seeking a strong foundational understanding of Generative AI
- Aspiring AI practitioners aiming to build technical expertise in Generative AI
- Decision-makers and innovators driving Generative AI adoption in the workplace
Who would be the faculty to teach the Post Graduate Program in Generative AI for Business Applications?
The renowned faculty members of The McCombs School, along with highly skilled business analysts from around the globe, will teach this program. A few of the notable program faculty and industry experts include:
The mentorship sessions will be with industry experts working in world-renowned companies like IntelChain, BlackRock, Newmark, RB Capital Market, and more.
Who can enroll in this Post Graduate Program in Generative AI for Business Applications?
The program is designed for business and tech experts, professionals, and aspiring AI practitioners who want to advance their careers. Applicants should have a Bachelor's degree with a minimum of 50% aggregate marks or equivalent.
What is the Generative AI for Business Applications program fee?
For fee-related queries, please contact program advisors and visit the official website.
What is the admission process to pursue this Generative AI for Business Application program?
The applicants need to fulfill the eligibility criteria, which were introduced earlier, before enrolling in this course. The steps to admit eligible candidates follow this procedure:
Step 1: Fill application form Apply by filling out a simple online application form.
Step 2: Interview Process A panel from Great Learning will review your application to determine your fit for the program.
Step 3: Join the program After a final review, you will receive an offer for a seat in the program's upcoming cohort.
Note: Document verification is required before admission to the program.
What is the deadline for enrolling in this program?
Admissions cease once the required number of participants has registered for the upcoming batch. The few seats available for this course are subject to the first-come, first-served rule. Apply before time to secure your seats.
How can Generative AI improve operational efficiency in business?
Generative AI helps businesses streamline operations by automating repetitive tasks, enhancing data analysis, and improving customer service through AI-driven chatbots and assistants. It reduces manual workloads and improves decision accuracy in areas like supply chain management and fraud detection.
What is the importance of Generative AI for business leaders?
Generative AI has become a strategic imperative for businesses, reshaping industries by improving decision-making and optimizing operations. Leading enterprises, like Morgan Stanley and Visa, have integrated Generative AI to enhance wealth management, fraud detection, and risk management. As AI adoption accelerates, business leaders must ensure they have the skills to leverage its potential, as 62% of professionals feel unprepared to use AI effectively. Closing this skills gap is crucial for leaders who wish to drive innovation and gain a competitive advantage in an increasingly AI-driven world.
What are the key Gen AI business applications transforming industries?
The key Generative AI applications transforming industries are:
- AI-powered investment insights: Top industries leverage AI-driven tools to analyze large datasets, providing real-time insights that help wealth managers optimize investment strategies.
- Fraud detection systems: AI models enhance fraud detection and risk management, improving security and reducing financial losses.
- AI-driven chatbots: Generative AI chatbots automate customer queries and support, enhancing user experience by providing quick, relevant responses.
- AI-based document analysis: Generative AI is used to automate the summarization and analysis of legal documents, saving time and reducing errors.
- Real-time inventory and logistics tracking: AI integrates external knowledge sources and uses Retrieval-Augmented Generation (RAG) to optimize supply chain management by providing accurate, timely updates.
- Medical assistants: Generative AI tools enable healthcare professionals to retrieve and analyze patient data efficiently, providing context-aware medical guidance through AI-powered assistants.
What will I learn in the Generative AI for Business course?
In the Generative AI for Business course, you will:
- Understand the fundamentals of AI and Generative AI, including machine learning, deep learning, and transformer models.
- Learn how to design and implement AI-driven solutions for business problems, leveraging tools like Large Language Models (LLMs), transformers, and sentence embeddings.
- Master techniques to automate decision-making processes and develop scalable AI workflows for diverse business applications.
- Gain hands-on experience through industry-focused projects, such as sentiment analysis in finance, AI-powered medical assistants, and legal document summarization tools.
- Learn ethical considerations in AI, including identifying biases and ensuring security, transparency, and responsible AI deployment.
- Develop practical, industry-ready skills to implement Generative AI solutions, driving innovation and improving business efficiency across functions.
What skills do I need to implement Generative AI in my business?
You need a strong foundation in AI, machine learning, data analysis, and the specific tools used in Generative AI, such as large language models (LLMs) and transformers. Learning how to work with AI models, program with Python, and integrate AI into business processes is essential.
Delivered in Collaboration with:
The McCombs School of Business at the University of Texas at Austin is is collaborating with online education provider Great Learning to offer the Post Graduate Program in Generative AI for Business Applications. Great Learning collaborates with institutions to manage enrollments (including all payment services and invoicing), technology, and participant support.